It’s what they hear that is most important. Give the audience what they came for. Audience analysis is the most critical aspect of developing a message for the audience. Don’t just focus on “why are you speaking?” it is more important to focus on “why the audience is listening?” They came for something, so give it to them.
OK, I admit it. Being uber-organized feeds my need to feel somewhat in control of my time, resources, and results. I love the feeling of being over-prepared for a presentation with a solid framework, rocking transitions, and a theme that seems to magically appear with each and every story. However, beyond the selfish and seemingly [...]