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January 8, 2014
As many of you know, social media can lead to some great connections. I learned of Gerardo A. Dada via Twitter in 2012 and we have been following each other ever since. Gerardo has been at the center of web, mobile, social and cloud revolutions for more than 15 years and drives business strategy and
December 30, 2013
It’s what they hear that is most important. Give the audience what they came for. Audience analysis is the most critical aspect of developing a message for the audience. Don’t just focus on “why are you speaking?” it is more important to focus on “why the audience is listening?” They came for something, so give it to them.
December 16, 2013
I’m delighted to introduce to you my friend and colleague Thom Singer as my guest blogger. Thom is known as the “The Conference Catalyst” and is an expert in branding, positioning, and networking. Thom has trained thousands of professionals in the art of building professional contacts that lead to increased business. You can learn more
August 30, 2013
In Part 1 of this blog (“Corporate Blind Spots”), I discussed the link between a company’s success and its reputation (perceptions held by customers, partners, vendors and even employees). Many organizations don’t have a clear picture of how they are perceived, and these blind spots are often holding them back. Uncovering that true reputation and
August 8, 2013
Just like our personal reputations have an enormous impact on the success of our careers, a company’s reputation ultimately determines its profitability. That concept has never been more critical than it is now in our always-online, über-connected world. Companies today are faced with a competitive playing field that has expanded exponentially. Consumers are no longer
June 18, 2013
As I travel across the country speaking to management groups and meeting with operations leaders, I am consistently seeing a common problem. While companies fully recognize that reaching their goals and being successful is dependent on quality leadership, the vast majority of them struggle to make that a priority. They simply don’t have the time,
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