“Reputation” is not a line listing we can find on a corporate income statement. But honestly, it should be. Instead it’s lurking in there, living pervasively below the surface of the carefully calculated revenues and expenses. And yet, the accountants can’t assign a specific number to it. Think about that for a moment. Companies can leverage the incalculable perceptions of a great reputation into bottom-line success and a very real corporate advantage. Sadly, there’s also the flip side. Companies can totally crash and burn because of negative reputations, despite solid product offerings. Perceptions may be unquantifiable, but they are infinitely powerful. One of my colleagues who buys and sells businesses recently reminded me of that statement’s universal truth.
The same principle applies to us as individuals. Once we understand the power of our personal reputations, we can begin to see how others’ perceptions of us can impact our ability to compete in the marketplace — for jobs, for raises, for promotions. In the same way this concept works for the business world, we can accelerate our own journeys by evaluating our reputations and taking action to improve them. The results eventually show up in our own version of the bottom line, whether that means higher salaries and bonuses or new leadership positions and career opportunities.
When I work with people who are trying to enhance their success in business we often discuss strategies to help them gain the type of insight that’s common among top achievers. Inevitably, strong leaders tend to know their own reputations, their strengths and weaknesses. They have a clear understanding of how their words and actions are perceived by others. They are simply more effective at relating to other people. That’s a valuable lesson for all of us. When we truly understand how we are perceived by others and can actively manage those perceptions, we have the power to boost our own personal market value.
Do you agree? Let me know what you think!
Helping people to apply this concept is my passion. It’s also the focus of my upcoming book, which is scheduled for release later this year. I look forward to sharing more with you about this exciting project in the months ahead.