Rebranding Gets Personal

Move over, big brands! Solo-prenuers are on the block. Wikipedia defines rebranding as: “the process by which a product or service developed with one brand, company or product line affiliation is marketed or distributed with a different identity. This may involve radical changes to the brand's logo, brand name, image, marketing strategy and advertising themes.” [...]

Is Your Cyber-Slip Showing?

Common Pitfalls of Social Media that Could Damage Your Professional Image   Anyone with a computer and a job has felt the powerful pull of today’s brave new world of “social media” including online networking sites that allow you to expand upon personal and professional connections. But, just as you would with any powerful medium, [...]