November 2


The Competitive Advantage of Leadership Coaching

By Sara Canaday

November 2, 2022

business leaders, coaching, corporate, corporate coaching, leader, leadership, management, team leader

I’m truly in awe of the leaders today who have remained agile despite a barrage of crazy, unforeseen obstacles. Global pandemic. Talent shortage. Economic crisis. The hits keep coming, but these adversity ninjas somehow continue pivoting and finding innovative ways to survive.

The problem is, even the best leaders are struggling with several major challenges right now. I hear about these over and over as I work with executives around the world.

First, they are forced to do more with less. Efficiency is critical, and their often-smaller teams have to perform consistently at an optimal level. Second, they have to find a way to hang on to their top talent. They don’t have the time or the money for frequent turnover that leads to the endless cycle of recruiting, onboarding, and training.

As I’ve watched this complex evolution in the business environment, one thing has become increasingly clear. The most successful leaders are coaching their team members to gain a competitive advantage. Let me explain.

  • Leaders who make coaching a top priority create exceptional teams that are consistently positioned to meet and exceed goals.
  • Leaders who invest time in coaching have employees who are more engaged, more productive, and more likely to remain with the company.
  • Leaders who excel at coaching others are recognized as unique assets and often experience a dramatic acceleration of their own career success.

Coaching Essentials for Managers - The Tools You Need to Ignite Greatness in Each EmployeeThe business case for coaching is rock solid. That’s precisely why I felt compelled to write a book about this topic: Coaching Essentials for Managers: The tools you need to ignite greatness in each employee

Understanding the Basics

Despite the reams of data that prove the benefits of coaching, I still find managers (especially new ones) who express anxiety about the process. They may not feel qualified. They never coached their kids’ softball teams. Or they worry that their introverted personalities don’t align with the image of the charismatic, high-energy coaches we’ve all gotten from movies and TV shows.

The main point I like to emphasize with my clients is that anyone can be a successful coach if they commit to learning the basics and applying them with a disciplined approach.

While all leaders bring their own unique flavor to the process, the most effective coaches have some key things in common. These leader-coaches know the fundamentals. They have a thorough understanding of the best practices in coaching, including the skills and attributes required to build mutually beneficial relationships with their direct reports. They also make use of a proven coaching model that guides them through the general steps to keep the process on track.

Perhaps more importantly, talented leaders adopt a specific mindset that gives them an edge in their coaching, particularly when they encounter unexpected twists or the inevitable curveball. The truth is, every person is different. Every situation is different. There’s not a set-in-stone formula that gets applied over and over in the exact same way.

Successful coaches are prepared for those unknowns with a mental toolkit, filled with phrases and questions they can use so they aren’t stumbling for the right words. Having the proper frame of mind and the necessary tools gives these leaders the capacity to quickly adjust and handle whatever coaching challenges present themselves.

Practicing in Advance

Just like with many things in life—snow skiing, baking the perfect soufflé, or performing open-heart surgery—there’s a relatively big leap involved to go from knowing the facts about coaching to putting them into action.

I encourage my clients to get the practice they need by thinking through detailed, real-world scenarios or doing role-play exercises with a trusted peer. That’s one of the best ways to build those mental coaching muscles and polish their instincts for making in-the-moment choices that get the best results. What would I say in that instance? How should I respond? What can I do to increase my influence and generate a better outcome? This type of preparation significantly shortens the learning curve.

Putting it all Together

Managers who invest the time to learn about the science of leadership coaching and then practice it will consistently reap the benefits—and not just in terms of productive employees and bottom-line impact. The leaders who excel in coaching also universally report that it’s the most rewarding and meaningful part of their role.

Whether you’re just getting started as a leader-coach or you want to step up your game, you’ll quickly discover that coaching gives you a real purpose that takes you beyond the daily grind of meeting deadlines, putting out fires, and reaching goals. It can help you reconnect with the reason why you pursued a leadership position in the first place.

The primary thing to remember? Becoming a successful leader-coach could be one of the most fulfilling parts of your career, while allowing you to create top-performing teams and position yourself as a highly valued part of your company. In our current business environment of chaos and struggles, it’s a competitive advantage that’s hard to ignore.

To learn more about the benefits of leadership coaching, I invite you to read my new book, Coaching Essentials for Managers: The tools you need to ignite greatness in each employee.”

Sara Canaday

About the author

Sara began her journey working full-time while she earned an MBA. As she climbed the ladder of corporate America, she repeatedly observed a surprising phenomenon: the most successful people weren’t necessarily the ones with the highest IQ or best job skills. She recognized instead that career advancement was much more closely linked with how people applied their knowledge and talents — their capacity to collaborate, communicate, and influence others.

Today, Sara is happily fulfilling that commitment as a keynote speaker, author, and executive coach. These venues have given her the opportunity to mentor and support thousands of people in diverse situations, inspiring many of them to move from insight to action with dramatic career results.

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